The approach is focused on engaging relevant media, particularly from the business and technology sectors. Through a more personal and interactive meeting, this activity is not only a gathering agenda, but also an opportunity to introduce and strengthen Sribu's positioning in front of the media.
The activities generated extensive media coverage and helped strengthen positive perceptions of Sribu. On the media relations side, this activity also supports the formation of closer relationships with journalists and media who are part of the brand communication ecosystem.